Michael Scott and the Robertsons launch EKKL Entertainment

EKKL Entertainment launched July 8, 2026, as a faith-and-family streaming and entertainment platform combining films, series, podcasts, devotionals, community, commerce and travel. The new service is built to deliver premium stories and expand into theatrical releases, with a 350-title streaming library and plans for 7 to 10 films a year.

Why it matters: - EKKL is aiming to be a single destination for faith-and-family entertainment, stretching beyond streaming into daily devotionals, community features, travel perks and live experiences. - The launch targets families looking for content they can welcome into the home without giving up quality storytelling or cultural relevance. - The company is also positioning theatrical distribution as a long-term part of the business, not just a side lane.

What happened: - Michael Scott, Willie Robertson and Korie Robertson announced the launch of EKKL Entertainment on July 8, 2026. - EKKL is a premium faith-and-family entertainment platform built around films, series, podcasts, devotionals, community, commerce and travel. - The platform is pronounced EK-UHL and takes its name from the Greek word ekklesia, meaning a gathering of people around what matters most. - EKKL.com is the platform’s public website.

The details: - Michael Scott founded EKKL after co-founding Pure Flix and building a faith-and-family film business that generated more than $200 million at the global box office. - Willie and Korie Robertson of Duck Dynasty joined as partners, along with the producers of The Blind and Zach Dasher, who works in podcasting, technology and digital media. - EKKL’s theatrical slate launches with three releases in 2026 and a stated plan to distribute 7 to 10 films annually. - Elijah Peel opens exclusively in theaters Aug. 14, 2026. The drama is inspired by a true story, directed by Kevin D. Sepe and executive produced by Willie and Korie Robertson and Terry Lee Harris. - Daniel and The Fiery Furnace opens exclusively in theaters Sept. 18, 2026. The live-action biblical drama stars Mena Massoud and Elijah Alexander. - She Dances premiered at the 2025 Tribeca Festival and was released in theaters in March 2026 by EKKL. The film stars Steve Zahn, Audrey Zahn, Ethan Hawke, Rosemarie DeWitt and Mackenzie Ziegler. - EKKL says more theatrical titles will be announced in the coming months. - The streaming service launches with a curated library of 350 films and series. - Early streaming titles include Light of the World, The Last Supper and God’s Not Dead. - EKKL says the streaming library will keep growing through acquisitions and curated programming aimed at multiple generations and demographics. - The podcast lineup features creators with more than 125 million annual downloads and more than 30 million social followers. - Early podcast titles include WHOA That’s Good Podcast with Sadie Robertson Huff, Full Fledged with Priscilla Shirer and Jerry “JC” Shirer Jr., and Blurry Creatures. - Full Fledged has more than 5 million downloads in less than a year. - Blurry Creatures has 14 million annual downloads. - EKKL members will get early access to episodes, exclusive programming and a library of thousands of conversations. - Daily Devotionals will offer short guided faith experiences built around stillness, Scripture, prayer, declaration and worship. - Members can choose daily themes including Peace, Hope, Love, Joy and Inspiration. - EKKL Connect will include original articles, behind-the-scenes features, filmmaker conversations, talent interviews and community moments. - EKKL will also offer travel perks and member savings tied to weekend getaways, family vacations and future destination-based offerings.

Between the lines: - EKKL is bundling content, community and perks to keep users inside one ecosystem rather than treating entertainment as a standalone product. - The theatrical strategy suggests EKKL wants both direct-to-consumer engagement and a wider cultural footprint through cinemas. - The launch leans on recognizable faith-and-family names and existing audience data to signal demand from day one.

What’s next: - EKKL plans ongoing programming announcements, creator partnerships, theatrical releases, community features and additional member benefits. - More theatrical titles are expected in the coming months as the distribution footprint expands. - The company is still building out the broader service, including live experiences and destination-based offerings.

The bottom line: - EKKL is entering the market as a faith-and-family media hub, not just a streaming app, with a strategy built around premium content, trusted voices and recurring member engagement.